By Power Media Group, Inc.
  Welcome! Today is Monday, January 05, 2009
 
     
  Vivendi Visual Entertainment, a division of Universal Music Group distribution, creates an exclusive budget for the advertising campaign of a theatrical release in the Hispanic market through advertisement agency Power Media Group.  
     
 
NORTH HOLLYWOOD, Calif. November 9, 2007. VIVENDI VISUAL ENTERTAINMENT (VVE) a division of UNIVERSAL MUSIC GROUP DISTRIBUTION, hires POWER MEDIA GROUP, INC. to launch an outdoor advertisement campaign for the theatrical release of 'In The Name of the King.' The campaign, targeting the Hispanic market, will focus on transit buses, bus stop kiosks and billboards. Universal set aside a separate budget to exclusively target the Hispanic community. This is an important factor that shows how various corporations, in this case entertainment powerhouse Universal Music, pay close attention to the Hispanic market.  . . .   Read Full Story
 
   
 
News  
  Xenon Pictures launches the successful Mexican Soap Opera 'La Fea Mas Bella' on DVD  
       
 
NORTH HOLLYWOOD, CA, October 8, 2007. Xenon Pictures has hired Power Media Group, Inc., to promote the DVD launch of the successful Mexican soap opera 'LA FEA MAS BELLA'. The series is the Mexican version of the popular 'Ugly Betty' storyline, which has been produced all over Latin America. Power Media Group's successful results from previous Xenon Pictures campaigns made them the ideal candidate for this new project. The campaign will focus on print and outdoor advertising. The use of urban transit buses and covered areas at bus stops are among the locations that will be used for exposure.   Read Full Story
 
         
  NYX Cosmetics merges with Maite Perroni and Power Media Group, Inc to launch Its advertising campaign in the Hispanic Market  
       
 
On July 14, 15 and 16 of 2007, Maite finished the first sessions of publicity photos for NYX Cosmetics in the city of Los Angeles. The photographs are at the disposal of the media and the general public in its webpage www.nyxcosmetics.com, and additional photos are available through NYX.   Read Full Story
 
         
Features  
  The power of outdoor advertising 
   
 
 
     
 
Who can avoid outdoor advertisement in New York's Time Square? On the back of metro buses in Los Angeles? A giant billboard on a building while stopped at a traffic signal? One can safely say that it is not avoidable. That it is the great advantage of outdoor publicity or exterior advertising. This form is as old as humans; the cave paintings were used to transmit a message, and with time, evolved to a more sophisticated approach. They are many forms of exterior publicity such as : Artwork or banners on buildings, fences in major streets or highways, bus stops, on a transit bus, ads on 16-wheeler trucks, sky writing or banners flown by small planes, and of course, the blimps at outdoor events.  Read Full Story
 
     
 
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