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Xenon Pictures launches the successful Mexican Soap Opera 'La Fea Mas Bella' on DVD |
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NORTH HOLLYWOOD, CA, October 8, 2007. Xenon Pictures has hired Power Media Group, Inc., to promote the DVD launch of the successful Mexican soap opera 'LA FEA MAS BELLA'. The series is the Mexican version of the popular 'Ugly Betty' storyline, which has been produced all over Latin America. Power Media Group's successful results from previous Xenon Pictures campaigns made them the ideal candidate for this new project. The campaign will focus on print and outdoor advertising. The use of urban transit buses and covered areas at bus stops are among the locations that will be used for exposure. Read Full Story |
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NYX Cosmetics merges with Maite Perroni and Power Media Group, Inc to launch Its advertising campaign in the Hispanic Market |
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On July 14, 15 and 16 of 2007, Maite finished the first sessions of publicity photos for NYX Cosmetics in the city of Los Angeles. The photographs are at the disposal of the media and the general public in its webpage www.nyxcosmetics.com, and additional photos are available through NYX. Read Full Story |
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Features |
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The power of outdoor advertising | |
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Who can avoid outdoor advertisement in New York's Time Square? On the back of metro buses in Los Angeles? A giant billboard on a building while stopped at a traffic signal? One can safely say that it is not avoidable. That it is the great advantage of outdoor publicity or exterior advertising. This form is as old as humans; the cave paintings were used to transmit a message, and with time, evolved to a more sophisticated approach. They are many forms of exterior publicity such as : Artwork or banners on buildings, fences in major streets or highways, bus stops, on a transit bus, ads on 16-wheeler trucks, sky writing or banners flown by small planes, and of course, the blimps at outdoor events. Read Full Story |
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