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Crowds over 50,000 expected to visit Whittier Narrows Park, where thousands of
Bella samples products - styling gel and polishing serum - will be given away..
SANTA CLARITA, CA, October 08, 2010 /AE PR News/ -- In its fifth year of presenting
Hispanic culture to the public, Junta Hispana (http://www.juntahispana.net) will take
center stage in S. El Monte as Los Angeles area residents partake of food, fun and
performances, with special prize giveaways sponsored by Rite Aid Corporation.
During the days leading up to the event, featured international celebrity and La Bella's
(http://www.labellabeauty.com) spokesperson Sissi will accompany the Radio Exitos
93.3FM van to four local retail locations to sign autographs and to answer live calls:
- Thursday October 7 : 5:00 p.m. to 6:00 p.m: Superior Grocers, 7300 Atlantic Ave,
Cudahy, CA, 90201 (Radio Exitos Van Hit)
- Friday October 8 : 3:00 p.m. to 4:00 p.m.: Cardenas Market, 16212 Foothill Blvd,
Fontana, CA, 92335 (Radio Exitos Van Hit)
- Saturday October 9 :
10:00 a.m. to 11:00 a.m.: Vallarta, 9136 Sepulveda Blvd, North Hills, CA, 91343
2:00 p.m. to 3:00 p.m.: Vallarta, 23449 Lyons Ave, Valencia, CA 91355 (Radio Exitos
Van Hit)
On Sunday afternoon (Oct. 10), Sissi will step on stage to greet the audience on behalf
of La Bella from 3:15 p.m. to 3:25 p.m. From 3:45 pm. to 4:15 pm, public will meet and
greet followed by a one hour press conference, where Sissi will give exclusive interviews
and special gifts, courtesies from La Bella to all Media attending.
Throughout the day, children will sport a personal Dora the Explorer character passport
to five different cultural pavilions for a chance to win prizes. The famed character will
entertain on stage at 1:30 p.m., 2:30 p.m. and 3:30 p.m., while Sponge Bob and Rosita
will mingle off stage with the audience.
Adults will enjoy performances and entertainment on the Rite Aid stage staffed by a
Spanish-language radio personality, with prize drawings, and be presented with branded
Rite Aid canvas tote bags complete with an assortment of La Bella products as
takeaways.
The largest Hispanic Heritage celebration in the country, Junta Hispana organizes
events presenting the various Spanish cultures across the United States in Los Angeles,
Miami, Chicago, New York and Houston.
MEDIA: To sign up for the press conference and organize an interview with Sissi, contact
Patricia Gracia at (661)505-1009 / Cell (818)415-3230 or e-mail
patricia@powermediagroup.com. All Media attending will receive a gift bag of La Bella
Products.
About Sissi
Sissi is a Cuban actress and model who made her first stage appearance at the age of
four. At 15 her television career started at CubaVision, on the popular Cuban program
"Sabado Conmigo." Sissi's dynamic charm quickly made her a rising TV star of the Latin
entertainment world. For over eight years, her talent, beauty and versatility has been
admired in over 100,000,000 households every Saturday evening, in the famous
Univision show, "Sabado Gigante," launching her into international celebrity status.
Currently she is working in Spain for Television Espanola Internacional "El Gong Show,"
previously broadcast in countries such as France, China and the U.S. every week in
prime time for TVE, achieving high ratings. Sissi has contributed to numerous
philanthropic causes including telethons in Honduras, Panama, Chile, Ecuador, Little
Havana Activities and Nutrition Center, St. Jude's Hospital, and the Hispanic Caucus
Institute Washington D.C. supporting the Mayor of Los Angeles and other celebrities in
the fund-raising of over $3,000,000 in scholarships for low income Hispanic immigrants
in the United States.
About Golden Sun Inc., Newhall Laboratories Inc. and La Bella Products
Founded in 1988, Golden Sun established the La Bella Beauty brand representing "the
beautiful one" in Italian with European salon formulas, and it founded Newhall
Laboratories with headquarters in Santa Clarita. With a similar translation in Spanish, the
La Bella product line is naturally attractive to the Latino market. With a range of hair
styling gel and hair serum products, popularity has expanded to the general public over
the last five years. La Bella hair products with a range of styling gel and La Bella
polishing serum products are offered in various sizes - 40-ounce Max Hold Styling Gel,40-ounce Super Hold Styling Gel,
40-ounce Freeze & Hold Styling Gel, 12-ounce Curls &
Swirls Styling Mousse, 12-ounce Super Shine Sculpting Mousse, 6-ounce Super Shine
Polishing Serum, and 6-ounce Super Shine Polishing Spray. The brand is widely
available in Rite Aid locations throughout the United States, in grocery stores and in
mass merchandisers.
About Power Media Group Inc. (http://www.powermediagroup.com)
Advertising agency Power Media Group, led by Patricia Gracia and Tony Gracia, has
achieved recognition from organizations such:
- Patricia Gracia, Winner of the 2010 Los Angeles Business Journal "Woman Making a
Difference Award in the Rising Star," category
- Latin Business Association (2008 Sol Award as Business of the Year)
- ADDY Awards (2009 Excellence in Creativity for a TV ad in the General Market -
Catalog Sales, three 2010 ADDY Awards)
- San Fernando Valley Business Journal 50 Fastest Growing Private Companies of
2009.
Patricia has been named United States SBA Minority Small Business Champion of the
Year 2010.
Contact:
Patricia Gracia
Power Media Group
17960 Sierra Highway
Santa Clarita, CA 91351
Follow the next links to see the videos of Sissi in some TV Stations:
Sissi in "En Vivo Con Elva & Chris" TV Program
Sissi's Interview in "En La Zona" TV Program
Follow the next links to listen La Bella Spots:
Listen La Bella Audio Spots on Exitos 93.9 FM
See our web coverage
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