For Immediate Release

SANTA CLARITA, Calif./EWORLDWIRE/April 27, 2011 --- Ad agency Power Media Group Inc. (PMG) has initiated a campaign for BBeautiful Products LLC, manufacturers of the Lashem(TM) brand of eyelash and skin care products developed to help the everyday woman keep her youthful glow.

According to PMG President Patricia Gracia, the Hispanic market launch is a specialty of Power Media Group and will focus on Lashem's Measureable Difference Lash Gel. Along with a targeted national print media placement, a full production television commercial airing in 21 major Hispanic TV stations. This activity will run concurrent with a dynamic social media campaign to interact with Lashem consumers at LashemUSA.com (http://www.LashemUSA.com).

Since its launch to the general public in June 2010, the Lashem eyelash growth product has enjoyed widespread attention from national publications such as Lucky, Ebony, Beauty Store Business, Les Nouvelles Esthetiques and SPA, among others.

Laura Sullivan, assistant editor of Parenting Magazine, commented after using the product: "My lashes are really fuller and grew without irritation."

Interest in and purchase of Lashem has grown due to its unique formulation. Lashem's Measurable Difference Lash Gel is 97% natural, non-irritating and can be bought without the need of a doctor's prescription. Lashem is ideal for women and men with brittle, weak, thin or short eyelashes, and it's guaranteed to promote longer, thicker lashes and eyebrows in as little as two weeks of use.

According to Gracia, targeting the Hispanic market with promotional activities is key to growing beauty product market share. She points to figures released by the U.S. Census Bureau which show that more than half of the growth in the total U.S. population between 2000 and 2010 was because of an increase in the Hispanic population - between 2000 and 2010, this segment grew by 43 percent to 50.5 million in 2010. The rise in the Hispanic population accounted for more than half of the 27.3 million increase in the total U.S. population. Gracia also references new research released by Yahoo! Telemundo and Experian Simmons revealed that Hispanics spend more than half of each day engaged with television, the Internet and technology; online U.S. Hispanics regularly combine TV and Internet to enrich their media experience and report they would like to see more online options in Spanish. Mediamark Research of New York found 88 percent of Hispanic women aged 18 and older said they used makeup products of some kind in the past six months; market research firm New Product Development reported that sales of lash enhancing products in department stores tripled in dollar volume last year.

View:

• Web Site - LashemUSA.com (http://www.LashemUSA.com)
• Find the LashemUSA campaign activities on Facebook
• Twitter ('http://twitter.com/lashemUSA')
• YouTube ('http://www.youtube.com/lashemusa').
• LashemUSA Eyelashes blog at 'http://www.lashemusa.com/eyelashes-blog/'">http://www.lashemusa.com/eyelashes-blog/'.
• More information is available at 'http://www.lashemusa.com/about.aspx">http://www.lashemusa.com/about.aspx'

About Lashem from Chrislie Formulations (http://www.lashemusa.com)

The Lashem brand was founded in 2010, aiming to empower women with anti-aging preventive eye care products made with natural ingredients for the highest possible quality. Lashem's formula is both efficacious and non-irritating - a mix of calming green tea extract and super strengthening biotin to deliver healthier and longer lashes in as little as two weeks.

About Power Media Group Inc. (http://www.powermediagroup.com)

Advertising agency Power Media Group, led by Patricia Gracia and Tony Gracia, has achieved recognition from organizations such as:

• Los Angeles Business Journal: Patricia Gracia, Winner of the 2010 "Woman Making a Difference Award in the Rising Star" category
• Latin Business Association (2008 Sol Award as Business of the Year)
• ADDY Awards (2009 Excellence in Creativity for a TV ad in the General Market - Catalog Sales, three 2010 ADDY Awards)
• San Fernando Valley Business Journal 50 Fastest Growing Private Companies of 2009
• Patricia Gracia, Keynote Speaker at Edwards Air Force Women's History Month Event Patricia Gracia was named United States SBA Minority Small Business Champion of the Year 2010.